Seven portable skills carrying the operating process our team runs for its own agency clients: onboarding, daily checks, weekly optimisation, monthly review, measurement, budgets, keywords and audits. Behind every decision, a hard monthly ceiling and a verified change log.
Instant download · 7-day refund · one-time
Each skill is a complete workflow with its own reference guide; the six specialist skills also list their platform sources. Upload them to Claude as seven ZIPs, or attach the combined instructions in ChatGPT.
google-ads-operations
Onboards a new or existing account, read-only first, then runs the cadence: daily checks that alert only on issues, weekly optimisation, a monthly review, 14-day tests and the business-feedback loop that keeps the work aligned with what you tell it. Hands detailed decisions to the six specialist skills below when they are installed.
google-ads-measurement
Audits, installs and repairs Google Ads, GA4 and GTM conversion tracking, and reconciles real leads and sales with what Ads reports. Keeps three questions apart: what happened in the business, what Ads attributed, what the campaign bids on.
google-ads-conversion-goals
Chooses the best reliable business outcome for bidding: paying customers when the data supports it, a reliable lead stage when it does not. Sales reporting stays truthful either way.
google-ads-budget-management
Allocates approved spend across campaigns and tests, tracks exposure rather than just reported cost, and reduces or pauses early to protect the hard monthly ceiling. Ships with the budget-envelope calculator script.
google-ads-keyword-research
Studies demand and intent, prioritises terms by commercial fit, designs campaign and ad-group structure, checks negatives and maps every keyword to a verified landing page or a clear page handoff. Keeps a routine test queue running.
google-ads-account-audit
Audits a new or inherited account module by module, diagnoses performance changes from evidence rather than averages, and turns supported findings into prioritised changes with authority, verification and rollback.
ga4-analysis-audit
Assesses GA4 collection and reporting quality, acquisition, landing pages, funnels and sales. Explains Ads-versus-GA4 differences by definition before calling anything a defect.
The operating contract is in every skill. These are its rules, as we apply them to our own clients' accounts.
We reduce or pause early and accept underspend. A ceiling is not an obligation to spend, and nothing carries over to the next month.
We ask before increasing the total budget or changing services, markets or claims. We do not ask again for routine work already authorised.
Extended only with a recorded reason, the remaining exposure and a next review date. Stop conditions and ceiling protection never wait for day 14.
Reports lead with business impact and end with the questions whose answers change the next decision. The complete change log is kept regardless.
If a required cost is missing, profit is reported as unavailable, not estimated into existence. Improved ROAS alone is not improved profit.
Landing-page work ends at recommendations and CMS-ready code; publishing stays with you. Unrelated website changes are never bundled into a tracking fix.
Before and after, rationale, evidence, authority, rollback condition and next review, in a change record you can hand to anyone. An HTTP 200 is not success; verified configuration is.
Plainly: these rules apply whenever the skills run, in a chat you open or on a schedule you operate. They do not run while your apps are closed, and a chat skill alone cannot enforce a spending cap. The ceiling is a rule the skills apply every time they run: they check exposure, reduce or pause early and record it.
Three steps. The first takes a minute; the third starts with a read-only onboarding so nothing changes until you have seen the account the way the skills see it.
Checkout takes a minute. The download link arrives by email from support@bert.fi and is shown on the thank-you page. The ZIP holds the seven skill ZIPs, the ChatGPT instructions, the START-HERE guide and the rest of the package.
In Claude: Customize → Skills → + → Create skill → Upload a skill, once for each of the seven ZIPs, with Code execution and file creation enabled. In ChatGPT: attach the combined instructions to a chat or Project, or follow the official skills guide for your environment.
Add your own Google Ads and GA4 connection, an MCP server or connector of your choice, and ask for a read-only onboarding of one account. The skills discover the technical context; you supply the goals, the budget and the boundaries. No connection yet? Paste exports and the skills still produce precise audits, plans and handoffs.
Anyone responsible for a Google Ads budget who wants the routine done with discipline and the decisions brought to them.
You approve the budget and the boundaries once. The skills handle the routine inside them and come back with a short weekly review that ends with the questions only you can answer.
One operating process across every account you run, with change records and profit reporting your finance team and management can read without learning Google Ads.
One purchase covers your team and all your clients' accounts. Every account manager works to the same ceilings, test records and verified changes, without writing the playbook yourself.
The skills are available now. The hosted connection is coming; join the waitlist and we will email you when it opens.
€124.25 incl. 25.5 % VAT in Finland. VAT is added at checkout based on your country; EU businesses enter a VAT ID at checkout, reverse charge where applicable.
Resale or redistribution of the files is not permitted. Bring your own Google Ads and GA4 connection; none is included.
A private workspace per user with a ready connection to your Google Ads accounts. No ad writes at launch. Manager accounts do not count toward the limit.
€36.40 / €86.60 / €187.00 per month incl. 25.5 % VAT in Finland. VAT is added at checkout based on your country; EU businesses enter a VAT ID at checkout, reverse charge where applicable.
Prices are planned launch prices. The hosted connection does not include the skill files.
Anything missing? Email support@bert.fi.
Claude (Customize → Skills → + → Create skill → Upload a skill, with Code execution and file creation enabled) or ChatGPT (attach the combined instructions to a chat or Project, or follow the official skills guide), plus your own connection to Google Ads and GA4: an MCP server or connector of your choice. Without a connection the skills still produce precise audits, plans and handoffs from data you paste. No connector, login system or scheduler is included.
Both paths are documented in the package. For Claude, the seven skills come as separate ZIPs in the documented skill format (a SKILL.md plus references each) that you upload one at a time via Customize → Skills → + → Create skill → Upload a skill. For ChatGPT, you attach one combined instructions file to a chat or Project, or follow the official skills guide for your environment. The workflows, the operating contract and the references are identical in both; what differs is how your app loads them. Check that your app can read the material before relying on it.
Your download link always serves the newest version for 12 months after purchase. After that you can renew for a fee if you want to keep receiving updates. If you don't renew, you keep the version you bought and can keep using it.
One business or agency team, across all its own Google Ads accounts and all its clients' accounts. Using the skills in client service is included. Reselling or redistributing the skill files is not permitted.
The price is €99 excluding VAT. VAT is added at checkout based on your country; for a consumer in Finland the total is €124.25 including 25.5 % VAT. EU businesses enter a VAT ID at checkout, and reverse charge applies where applicable.
Full refund on request within 7 days of purchase. This voluntary guarantee does not limit your statutory consumer rights, including the EU 14-day right of withdrawal.
No. The skills run when your app runs them: in a chat you open, or on a schedule you operate in your own harness. They do not watch accounts while your apps are closed, and a chat skill alone cannot enforce a spending cap. The hard monthly ceiling is a rule the skills apply every time they run: they check exposure, reduce or pause early and record it. Always-on operation needs a scheduler and a live connection that you provide.
Any MCP server or connector that gives your agent Google Ads and GA4 reads, and writes if you want the skills to apply changes. The skills discover what the connection can actually do and turn anything it cannot write into a precise handoff you can apply yourself. Our own hosted connection is launching soon; the waitlist is on this page.
One ZIP containing seven ready-to-upload skill ZIPs for Claude, one combined instructions file for ChatGPT, a START-HERE guide, the operating contract, the reference guides for each skill (the six specialist skills also list their platform sources), an account-context template, and the budget calculator script with its tests.
Email support@bert.fi. First reply within one business day, Monday to Friday, excluding Finnish public holidays.
Upload the skills, point them at one Google Ads account and ask for an onboarding. You will see the account the way a disciplined team sees it before anything changes.